The Influence of Customer Satisfaction on Customer Retention
Customer retention is the process of engaging your existing consumers so that they repeat their buying patterns and continue to associate with your brand. Customer satisfaction reflects how satisfied customers are with your brand and its products.
It is a metric used to assess how capable your products or services are of meeting your customers' needs. If you have effectively exceeded your customers' expectations, you will notice a direct influence on your client retention rate.
Product quality and value perceptions
Access to information, developing a contact or conducting business
Customer expectations of the business, product, or service
Handling of complaints or queries from customers